Live from inside the human body

 

 

We removed a potentially cancerous polyp live on TV to show that cancer is happening ‘right now’.

The ad aired on a Wednesday afternoon from a hospital in Cardiff, where Dr. Dolwani removed a polyp from inside a patient’s bowel using an electronic lasso, from which an endoscope camera live broadcasted footage.

 

Agency : Anomaly 

Role : Creative

 

 

1_ddyhmZ3qFWhEK93at620yw.jpg